Youteng is the founder of Youteng Wang Consultancy, specialising in helping governments, authorities, organisations, and businesses in Australia to market to China.
He is an expert in communicating and converting Chinese audiences via social media, short videos, and live streaming. Youteng has been helping businesses and authorities in Australia to market their products and services to China for over 7 years, which generated over 10 million viewerships on Chinese social media and short video channels.
Youteng was born and raised in China, speaks native Mandarin and has a deep understanding of Chinese business culture and consumer behaviour. Youteng moved to Australia in 2011, studied a double major in Marketing and Accounting at Murdoch University. Youteng has substantial experience in studying, working, and running businesses in Australia and China.
If you need any help with China market, social media, video production or live streaming, Youteng should be your first person to contact!
Past Experiences
Tourism Western Australia – “Adventure awaits China” campaign
(2019 – ongoing)
This campaign started in 2019 and is still ongoing, This campaign involves the creation of short videos and live-streaming sessions, which had generated over 1 million viewerships on multiple social media platforms. Youteng assisted with content strategy, social media strategy, content creation, scriptwriting, directing and stakeholder engagement.
James Clarke – Australian influencer in China
(2019 – ongoing)
James Clarke generated over 200,000 fans on Chinese social media in about 1 year. Meanwhile, he is invited to be the ambassador for many brands. Youteng assisted with creating personal IP, positioning, business opportunity development, content creation, social media strategy, account operation, performing style, and data analysis.
Westview group – a business built on social media
(2015 – 2018)
Youteng started a new business in Australia in 2015. As an inbound tourism business, Youteng’s target customers are in China and can only be reached via digital marketing. Youteng utilised social media apps, (such as WeChat, Weibo, Xiaohongshu, Douyin, etc,) and created a successful tourism business built on social media and digital marketing. In 2018, Youteng generated over 3500 leads on social media and tourism apps for his tourism business.
Youteng Wang Consultancy 